Tech

Virgil Abloh’s Mercedes-Maybach encapsulates the late designer’s radical touch

Mercedes-Benz unveiled a wild electric show car: Project Maybach. And apart from its striking appearance, the vehicle also has sentimental value. The car was co-designed by the late fashion designer Virgil Abloh. To honor his memory, it was put on display at the Rubell Museum in Miami between December 1 and 2. 

Abloh worked together with the automaker’s chief design officer Gorden Wagener to develop a new design language for Mercedes-Maybach’s luxury identity. 

Every element of Project Maybach is created from scratch, the company says, and this has resulted into a car design “unlike anything that has been developed by Mercedes-Benz.”

Mercedes Project Maybach Virgil Abloh